Online Content Management
April 15, 2010 by Stacey Pokluda · 1 Comment
Below are some of the services performed as part of our online content management package to help keep your campaign growing:
- Regular website & social media updates (i.e. MySpace, Facebook & Twitter )
- We create valuable content in posts including upcoming tour dates, news & announcements, press items, television appearances, new media (i.e. video, photos, audio) + featured YouTube videos, merchandise, web store updates, etc
- YouTube Maintenance (Including comments)
- We send out a monthly email newsletter + targeted email marketing blasts
- Fan replies in Email, Facebook & Twitter (with client’s approved response)
- Social Bookmarking of videos, press items and new content
- Daily Tweets report w/ everything tweeted about you each day
- Monthly analytics report
Please contact stacey@integrated-pr.com for more information. Also, check out this article about marketing yourself online.
The Art of Personal Branding
April 12, 2010 by Stacey Pokluda · 5 Comments
Personal branding is a process that could have a big impact on your career. It’s not just big brands that deal with reputation management anymore. Regardless of your career, age or position, everyone needs to understand the importance of branding. You are the CEO of your own company and that company is YOU. It’s time you took a lesson from the big brands if you want to stand out and prosper.
Anyone can have a website and everyone does. Not only should your website be integrated with your social media outlets, but it should also incorporate a blog. If you’re not much of a writer, you might try a video blog. Improving your online visibility and keeping your visitors engaged and coming back for more will help grow your audience. These days, ordinary people can create a brand for themselves just as easily as celebrities such as Jennifer Lopez and Britney Spears. Personal branding is simply the process in which you market yourself.
When it comes to personal branding, the first name that comes to mind is Gary Vaynerchuk, the wine guru and founder of Wine Library TV. Gary has built a small empire on his obsession with wine, the internet and business. I had the pleasure of meeting with Gary when I was at B|W|R Public Relations. We met to discuss publicity as he was in discussions for a TV deal based on the success of his video blog. He turned his family’s small New Jersey liquor store into a wine empire that grosses over $60 million a year; more than 100,000 viewers watch his daily video blog; he’s a sought-after speaker; he released his first book, Crush It! last year and he’s signed on to write nine more business books for Harper Collins.
Check out Gary’s interview in Business Week.
Also, check out Gary’s appearance at Web 2.0 Expo NY where he discusses Building the Personal Brand Within the Social Media Landscape.
For further reading about personal branding, we recommend these articles:
http://mashable.com/2009/02/05/personal-branding-101/
http://www.cnn.com/2009/BUSINESS/10/29/personal.brand.internet/index.html
http://www.fastcompany.com/magazine/10/brandyou.html
Branding Packages
April 11, 2010 by Stacey Pokluda · 1 Comment
Brand\brand\ n. is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, individual or business. Careful brand management seeks to make the product or services relevant to the target audience.
At Integrated PR, we use various tools to build and establish brand identity. In early days, TV was the most effective brand building tool. Nowadays, the internet is the most effective tool. In January 2010, Nielsen ratings confirmed the amount of time the average person spent on Facebook was more than seven hours per month, which amounts to more than 14 minutes per day. The Internet has made it easier than ever to reach out to your target audience. Blogging and social networking are powerful and readily accessible ways to promote yourself.
Your online presence should reflect what you do as well as your personal style. It takes only three to five seconds to make a first impression, but it can take a whole career to undo it. Your business cards, website/ blog, press kit, Linked In Profile, Facebook Profile, Twitter Profile and YouTube Channel should all be reflective of your brand.
What’s equally important as creating a good first impression is controlling the content that’s out there. It’s not just big brands that deal with reputation management anymore. We custom design and fully manage client’s official website with social media integration as a turnkey solution for promoting your business, product or career.
Below are some packages we’ve put together to help you build your brand identity. We have a team of amazing designers who are available to help you with customization. Feel free to contact stacey@integrated-pr.com to discuss what might be the best solution for you.
Online Branding Accelerated Package
- Includes custom built site (Wordpress or Yggle)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Online Branding Starter Package
- Includes Wordpress site (limited themes & graphics)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Social Media Package
- Custom MySpace template to match your website
- Custon YouTube template to match your website
- Custom Twitter template to match your website
- Custom Email template to match your website
- Facebook Fan Page Banner or Splash Page designed to match your website
Branding Starter Package
- Logo Design
- Biz Cards
- Flyer template
- Poster template
Do you REALLY know how to market yourself online?
March 27, 2010 by Stacey Pokluda · 1 Comment
Did you know that you can link your Facebook and Twitter account? Did you know that there is an app that allows only certain things you Tweet to post on Facebook? Did you know that if you are a business, celebrity or brand, you should have a Fan or Business Page rather than a personal profile page? Did you know that a profile on Facebook is only allowed 5,000 friends? Did you know that you can link your Facebook & Twitter pages to your YouTube account?
If you are an actor, comedian, musician, business, guru, service or product and you are not taking advantage of all the internet has to offer, maybe you should watch this video.
At Integrated PR, we understand how to leverage the power of social media as a viral marketing tool and we build campaigns that reach targeted demographics.
Why is Twitter important?
Twitter is a RELATIONSHIP building tool. it is meant to generate exposure for your website and your other online entities and to engage in 2 way communication with your followers. If you are a guru in a certain area, it can help establish you as an expert in your field and extract benefits from a core group of influencers who are relevant to your business. It’s about networking with the right Twitter users… talk to them, spread their links, give them feedback, support their content. BE A PARTICIPANT IN YOUR TWITTER EXPERIENCE.
Do you have a YouTube channel?
The secret to success on YouTube is the power of the subscriber. The more subscribers you have the more people get to see your video via their subscriptions window. A flip cam should be an essential part of your tool box for creating short form viral videos.
Did you know that you can create playlists in YouTube? The advantages of creating playlists are so that you can gather clips into a targeted niche so that viewers can find related content quickly and easily without having to search for the individual items themselves. Furthermore, you can gather your own videos by relevance, or as part of a series. For example, you might have your performance clips in a separate playlist than your video blog.
We create customized campaigns to help you build and manage your online presence. Feel free to contact stacey@integrated-pr.com to schedule a meeting to discuss what might be best for you.
Need more Twitter followers?
- We create Twitter contests to offer incentives to followers
- We pitch Twitter influencers with items relevant to their interest
- We get other users recommending their followers to follow you
- We teach you how to use Twitter to engage in conversation and network with the right Twitter users
- We create events such as Twitter Q&A, with numerous tweets leading up to as well as encouraging followers to retweet, in order to encourage conversation and increase interest and awareness
Need more Facebook Fans?
- Connecting your Facebook site to other social platforms, such as Twitter, YouTube and Flickr, as well as your website will increase exposure
- We create contests that include participation
- We can target specific demographics based on location and interests
- We encourage fans to share photos, videos and post comments
Need more YouTube subscribers?
- We target content by account type (Director, musician, comedian, guru)
- We work with you to create short form viral videos on a regular basis
- We set proper categories and tags for videos
- We create niche-targeted playlists
- We promote videos with YouTube email and bulletins
- We leave video comments & responses on other user’s clips
- We join or create YouTube groups
- We chat in the streams about you
Below are some additional services that we provide as part of our campaigns:
- SEO
- Link Building
- Blog commenting
- Create posts in Social Bookmarking Sites (i.e. Digg, Reddit, Mixx, StumbleUpon) that link to MySpace, Facebook & Website pages
- Create discussions/ posts in Blog Discussion Forums & Groups with links and embedded videos to online media, videos social media sites and website
Did you know that you can link your Facebook & Twitter pages to your YouTube account?