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		<title>ARE TELECOMMUNICATION GIANTS DRIVING  DIGITAL CONTENT SALES?</title>
		<link>http://integrated-pr.com/2010/04/are-telecommunication-giants-driving-digital-content-sales/</link>
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		<pubDate>Fri, 30 Apr 2010 19:49:38 +0000</pubDate>
		<dc:creator>Monique Moss</dc:creator>
				<category><![CDATA[Must Read]]></category>
		<category><![CDATA[author marketing]]></category>
		<category><![CDATA[barnes and noble]]></category>
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		<description><![CDATA[There are numerous factors driving the move toward digitization – the conversion of traditional printed words into electronic formats – beginning with consumer demand.  As digital reading devices become more affordable as well as easier to use, digital content becomes simpler to access.  Consumer attitudes are evolving nearly as quickly as advances in digital technologies [...]]]></description>
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