Do you REALLY know how to market yourself online?

March 27, 2010 by Stacey Pokluda · 1 Comment 

Did you know that you can link your Facebook and Twitter account? Did you know that there is an app that allows only certain things you Tweet to post on Facebook? Did you know that if you are a business, celebrity or brand, you should have a Fan or Business Page rather than a personal profile page? Did you know that a profile on Facebook is only allowed 5,000 friends? Did you know that you can link your Facebook & Twitter pages to your YouTube account?

If you are an actor, comedian, musician, business, guru, service or product and you are not taking advantage of all the internet has to offer, maybe you should watch this video.

At Integrated PR, we understand how to leverage the power of social media as a viral marketing tool and we build campaigns that reach targeted demographics.

Why is Twitter important?

Twitter is a RELATIONSHIP building tool.  it is meant to generate exposure for your website and your other online entities  and to engage in 2 way communication with your followers.   If you are a guru in a certain area, it can help establish you as an expert in your field and extract benefits from a core group of influencers who are relevant to your business.   It’s about networking with the right Twitter users… talk to them, spread their links, give them feedback, support their content.  BE A PARTICIPANT IN YOUR TWITTER EXPERIENCE.

Do you have a YouTube channel?

The secret to success on YouTube is the power of the subscriber.  The more subscribers you have the more people get to see your video via their subscriptions window.  A flip cam should be an essential part of your tool box for creating short form viral videos.

Did you know that you can create playlists in YouTube?  The advantages of creating playlists are so that you can gather clips into a targeted niche so that viewers can find related content quickly and easily without having to search for the individual items themselves.  Furthermore, you can gather your own videos by relevance, or as part of a series.  For example, you might have your performance clips in a separate playlist than your video blog.

We create customized campaigns to help you build and manage your online presence.  Feel free to contact stacey@integrated-pr.com to schedule a meeting to discuss what might be best for you.

Need more Twitter followers?

  • We create Twitter contests to offer incentives to followers
  • We pitch Twitter influencers with items relevant to their interest
  • We get other users recommending their followers to follow you
  • We teach you how to use Twitter to engage in conversation and network with the right Twitter users
  • We create events such as Twitter Q&A, with numerous tweets leading up to as well as encouraging followers to retweet, in order to encourage conversation and increase interest and awareness

Need more Facebook Fans?

  • Connecting your Facebook site to other social platforms, such as Twitter, YouTube and Flickr, as well as your website will increase exposure
  • We create contests that include participation
  • We can target specific demographics based on location and interests
  • We encourage fans to share photos, videos and post comments

Need more YouTube subscribers?

  • We target content by account type (Director, musician, comedian, guru)
  • We work with you to create short form viral videos on a regular basis
  • We set proper categories and tags for videos
  • We create niche-targeted playlists
  • We promote videos with YouTube email and bulletins
  • We leave video comments & responses on other user’s clips
  • We join or create YouTube groups
  • We chat in the streams about you

Below are some additional services that we provide as part of our campaigns:

  • SEO
  • Link Building
  • Blog commenting
  • Create posts in Social Bookmarking Sites (i.e. Digg, Reddit, Mixx, StumbleUpon) that link to MySpace, Facebook & Website pages
  • Create discussions/ posts in Blog Discussion Forums & Groups with links and embedded videos to online media, videos social media sites and website

Did you know that you can link your Facebook & Twitter pages to your YouTube account?