The Art of Personal Branding
April 12, 2010 by Stacey Pokluda · 5 Comments
Personal branding is a process that could have a big impact on your career. It’s not just big brands that deal with reputation management anymore. Regardless of your career, age or position, everyone needs to understand the importance of branding. You are the CEO of your own company and that company is YOU. It’s time you took a lesson from the big brands if you want to stand out and prosper.
Anyone can have a website and everyone does. Not only should your website be integrated with your social media outlets, but it should also incorporate a blog. If you’re not much of a writer, you might try a video blog. Improving your online visibility and keeping your visitors engaged and coming back for more will help grow your audience. These days, ordinary people can create a brand for themselves just as easily as celebrities such as Jennifer Lopez and Britney Spears. Personal branding is simply the process in which you market yourself.
When it comes to personal branding, the first name that comes to mind is Gary Vaynerchuk, the wine guru and founder of Wine Library TV. Gary has built a small empire on his obsession with wine, the internet and business. I had the pleasure of meeting with Gary when I was at B|W|R Public Relations. We met to discuss publicity as he was in discussions for a TV deal based on the success of his video blog. He turned his family’s small New Jersey liquor store into a wine empire that grosses over $60 million a year; more than 100,000 viewers watch his daily video blog; he’s a sought-after speaker; he released his first book, Crush It! last year and he’s signed on to write nine more business books for Harper Collins.
Check out Gary’s interview in Business Week.
Also, check out Gary’s appearance at Web 2.0 Expo NY where he discusses Building the Personal Brand Within the Social Media Landscape.
For further reading about personal branding, we recommend these articles:
http://mashable.com/2009/02/05/personal-branding-101/
http://www.cnn.com/2009/BUSINESS/10/29/personal.brand.internet/index.html
http://www.fastcompany.com/magazine/10/brandyou.html
Branding Packages
April 11, 2010 by Stacey Pokluda · 1 Comment
Brand\brand\ n. is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, individual or business. Careful brand management seeks to make the product or services relevant to the target audience.
At Integrated PR, we use various tools to build and establish brand identity. In early days, TV was the most effective brand building tool. Nowadays, the internet is the most effective tool. In January 2010, Nielsen ratings confirmed the amount of time the average person spent on Facebook was more than seven hours per month, which amounts to more than 14 minutes per day. The Internet has made it easier than ever to reach out to your target audience. Blogging and social networking are powerful and readily accessible ways to promote yourself.
Your online presence should reflect what you do as well as your personal style. It takes only three to five seconds to make a first impression, but it can take a whole career to undo it. Your business cards, website/ blog, press kit, Linked In Profile, Facebook Profile, Twitter Profile and YouTube Channel should all be reflective of your brand.
What’s equally important as creating a good first impression is controlling the content that’s out there. It’s not just big brands that deal with reputation management anymore. We custom design and fully manage client’s official website with social media integration as a turnkey solution for promoting your business, product or career.
Below are some packages we’ve put together to help you build your brand identity. We have a team of amazing designers who are available to help you with customization. Feel free to contact stacey@integrated-pr.com to discuss what might be the best solution for you.
Online Branding Accelerated Package
- Includes custom built site (Wordpress or Yggle)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Online Branding Starter Package
- Includes Wordpress site (limited themes & graphics)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Social Media Package
- Custom MySpace template to match your website
- Custon YouTube template to match your website
- Custom Twitter template to match your website
- Custom Email template to match your website
- Facebook Fan Page Banner or Splash Page designed to match your website
Branding Starter Package
- Logo Design
- Biz Cards
- Flyer template
- Poster template
Daymond John’s “THE BRAND WITHIN: From Birth to the Boardroom” due April 15
March 22, 2010 by Monique Moss · 48 Comments
According to the U.S. Census Bureau, every day nearly 2, 500 people go into business for themselves. Their firms account for 78% of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?
THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM (DOP Publishing, ISBN 978-0-9825962-1-0) by Daymond John, founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK, is the second nonfiction book in the best-selling “Display of Power” series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experience in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
Daymond John is widely recognized as a branding and marketing authority in the ever-changing urban/pop culture marketplace. He describes the evolution of a brand – from its generic inception to its watermark – and offers expert commentary on iconic personal “brands” ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.
Back flap endorsements include gems from Jim Cramer, Donny Deutsch, Mark Burnett, Kim Kardashian, Barbara Corcoran and Kevin O’Leary among others. THE BRAND WITHIN, co-authored by Daniel Paisner who is credited with nine New York Times nonfiction bestsellers, is a dynamic roadmap to growing a successful brand.
For more go to: www.daymondjohn.com
Presales: http://www.amazon.com/Brand-Within-Power-Branding-Boardroom/dp/0982596219/ref=sr_1_4?ie=UTF8&s=books&qid=1266609892&sr=8-4