B&N’s newly named CEO says “Digital Books are the Key to our Future”
March 18, 2010 by Monique Moss · Leave a Comment
The world’s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business. Lynch, 39, joined the bookseller a little over a year ago as president of its website, Barnes & Noble.com.
As many of us believe, the digitization of books — fiction and nonfiction — is key to its survival and clearly, a vital part of the changing landscape of publishing. Combine this with consumer preference as the driving force fueling the evolving book business and it’s logical that B&N would promote a technological savant from within to helm the entire company.
to read more on this topic, go to: http://www.latimes.com/business/la-fi-barnes-noble19-2010mar19,0,3703405.story
