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		<title>ARE TELECOMMUNICATION GIANTS DRIVING  DIGITAL CONTENT SALES?</title>
		<link>http://integrated-pr.com/2010/04/are-telecommunication-giants-driving-digital-content-sales/</link>
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		<pubDate>Fri, 30 Apr 2010 19:49:38 +0000</pubDate>
		<dc:creator>Monique Moss</dc:creator>
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		<description><![CDATA[There are numerous factors driving the move toward digitization – the conversion of traditional printed words into electronic formats – beginning with consumer demand.  As digital reading devices become more affordable as well as easier to use, digital content becomes simpler to access.  Consumer attitudes are evolving nearly as quickly as advances in digital technologies [...]]]></description>
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		<title>The OCTOPUS Theory, the Bridge between Digital &amp; Traditional Books</title>
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		<pubDate>Sun, 21 Mar 2010 04:02:11 +0000</pubDate>
		<dc:creator>Monique Moss</dc:creator>
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		<description><![CDATA[By the end of 2010, it is estimated nearly 10 million Americans will be reading books digitally.  Whether it’s the Kindle, Sony Reader, iPAD, B&#38;N Nook or a laptop that uses an app which coverts it to an e-reader, the digitization of books is here.  As experts in public relations representation of a wide range [...]]]></description>
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		<title>B&amp;N&#8217;s newly named CEO says &#8220;Digital Books are the Key to our Future&#8221;</title>
		<link>http://integrated-pr.com/2010/03/bns-newly-named-ceo-says-digital-books-are-the-key-to-our-future/</link>
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		<pubDate>Thu, 18 Mar 2010 23:51:23 +0000</pubDate>
		<dc:creator>Monique Moss</dc:creator>
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		<description><![CDATA[The world&#8217;s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business.    Lynch, 39, joined the bookseller a little over a year ago as president of [...]]]></description>
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