The OCTOPUS Theory, the Bridge between Digital & Traditional Books
March 20, 2010 by Monique Moss · Leave a Comment
By the end of 2010, it is estimated nearly 10 million Americans will be reading books digitally. Whether it’s the Kindle, Sony Reader, iPAD, B&N Nook or a laptop that uses an app which coverts it to an e-reader, the digitization of books is here. As experts in public relations representation of a wide range of authors and as a firm known for effectiveness in helping titles reach bestseller status, we are now incorporating new strategies in our marketing campaigns.
The fluidity of the digitization of publishing encompasses layered strata of issues – from content to technology – evolving at an alarming speed. Just as e-books enlist both content and multimedia to reach the reader, the survival of books—both nonfiction and fiction—is best approached with a multi-pronged strategy that identifies the targeted consumer, the most suitable delivery mechanism for particular content and the promotional bridge that connects the two.
The multi-pronged OCTOPUS Theory that will perpetuate consumption of books – in traditional format as well as new media—includes:
Obligation to publish across multiple platforms
Cost-effectiveness of print on demand (POD) publishing
Technological syncing of digital content readable over multiple devices
Orchestration of direct communication between authors and readers
Pricing structure regulation for digital and print content
Uniform availability of content and e-readers at competitive prices
Strategic combination of publicity and marketing tactics
To speak with Monique Moss or learn more, email monique@integrated-pr.com
