Cheech & Chong Tour
Integrated PR worked on behalf of comedy visionaries Cheech Marin and Tommy Chong on their hugely successful reunion tour, Cheech & Chong: Light Up America, where they performed together for the first time in over 25 years. The pop culture duo performed for more than 100 audiences and quickly became one of the most sought after shows of 2008-2009.
In addition, we also worked on the announcement of their 2010 North American Tour, Cheech & Chong: Get It Legal, partnering with the Marijuana Policy Project (MPP) to promote policy change through laughter. The Live Nation-produced tour, which kicked off on January 16, 2010 in Boulder, Colorado at the Macky Auditorium.