Online Content Management
April 15, 2010 by Stacey Pokluda · 1 Comment
Below are some of the services performed as part of our online content management package to help keep your campaign growing:
- Regular website & social media updates (i.e. MySpace, Facebook & Twitter )
- We create valuable content in posts including upcoming tour dates, news & announcements, press items, television appearances, new media (i.e. video, photos, audio) + featured YouTube videos, merchandise, web store updates, etc
- YouTube Maintenance (Including comments)
- We send out a monthly email newsletter + targeted email marketing blasts
- Fan replies in Email, Facebook & Twitter (with client’s approved response)
- Social Bookmarking of videos, press items and new content
- Daily Tweets report w/ everything tweeted about you each day
- Monthly analytics report
Please contact stacey@integrated-pr.com for more information. Also, check out this article about marketing yourself online.
Branding Packages
April 11, 2010 by Stacey Pokluda · 1 Comment
Brand\brand\ n. is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, individual or business. Careful brand management seeks to make the product or services relevant to the target audience.
At Integrated PR, we use various tools to build and establish brand identity. In early days, TV was the most effective brand building tool. Nowadays, the internet is the most effective tool. In January 2010, Nielsen ratings confirmed the amount of time the average person spent on Facebook was more than seven hours per month, which amounts to more than 14 minutes per day. The Internet has made it easier than ever to reach out to your target audience. Blogging and social networking are powerful and readily accessible ways to promote yourself.
Your online presence should reflect what you do as well as your personal style. It takes only three to five seconds to make a first impression, but it can take a whole career to undo it. Your business cards, website/ blog, press kit, Linked In Profile, Facebook Profile, Twitter Profile and YouTube Channel should all be reflective of your brand.
What’s equally important as creating a good first impression is controlling the content that’s out there. It’s not just big brands that deal with reputation management anymore. We custom design and fully manage client’s official website with social media integration as a turnkey solution for promoting your business, product or career.
Below are some packages we’ve put together to help you build your brand identity. We have a team of amazing designers who are available to help you with customization. Feel free to contact stacey@integrated-pr.com to discuss what might be the best solution for you.
Online Branding Accelerated Package
- Includes custom built site (Wordpress or Yggle)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Online Branding Starter Package
- Includes Wordpress site (limited themes & graphics)
- MySpace/ YouTube/ Twitter/ Email Template/ Facebook Fan Page Banner or Splash Page designed to match your website
Social Media Package
- Custom MySpace template to match your website
- Custon YouTube template to match your website
- Custom Twitter template to match your website
- Custom Email template to match your website
- Facebook Fan Page Banner or Splash Page designed to match your website
Branding Starter Package
- Logo Design
- Biz Cards
- Flyer template
- Poster template
Integrated PR would like to welcome Jim Baltutis & Penny Palmer to the company
December 27, 2009 by Stacey Pokluda · Leave a Comment
Having spent the better portion of his life as the Vice President of Media Relations at Warner Bros. Records Inc., in Burbank CA, Jim Baltutis has worked with the biggest names in contemporary music, including Metallica, Linkin Park, The Red Hot Chili Peppers, Green Day, Barenaked Ladies, The Used, Rancid, HIM, Muse, A7X, Disturbed and many more over his 16 years with the company. During his tenure, Baltutis witnessed tremendous change in the music business nd took a leadership role in moving Warner Bros. forward through troubled technological times. Baltutis introduced the CD watermarking technology to Warner Bros. Records (before any competitor implemented it) and was the key person behind the digitization of media and art assets before the onset of a formal New Media division at the company. Always a forward thinker, this experience offers him a unique perspective for his post Warner Bros. endeavors.
Penny Palmer, also a veteran of Warner Bros., brings a unique and sensible approach to any project she tackles. Seemingly born into this career, Palmer not only knows music- but more importantly knows how to engage the media and ancillary targets that fuel a successful campaign in this day and age. This commitment and unwavering stamina to get the job done is more than turning over any and all stones- its about turning the right ones over in the first place. Palmer know this landscape globally better than anyone in the biz.
Integrated PR would like to welcome Dina White to the company
August 23, 2009 by Stacey Pokluda · Leave a Comment
We are very pleased to welcome veteran publicist, Dina White, to head our TV division. Based in New York, she brings more than 20 years of experience to the table. Her extensive experience working with such networks as NBC, USA Network, Hallmark Channel, AMC, WEtv, PBS and Bravo, makes her an incredible asset to the company.