Case Studies
DAYMOND JOHN
Daymond John, founder/owner of global brand FUBU Inc. and its many subsidiaries, was selected as one of the five star judges on Mark Burnett’s reality series, Shark Tank (ABC) in September 2009. The show had just launched when Integrated PR was hired and had not yet attained a foothold in its timeslot nor did it earn respectable ratings following its well-advertised August premiere.
Integrated PR was retained to maximize the exposure of Daymond using the vehicle of his critically-lauded primetime series, create media and partnering opportunities specific to his expertise as a branding genius, generate water-cooler conversation concerning his current projects and craft a public relations campaign for his forthcoming second book, due April 1, 2010.
CHEECH AND CHONG
In 2008, Cheech & Chong reunited for the Live Nation produced, LIGHT UP AMERICA Tour. This was the first time the iconic comedy duo had performed together in over 25 years. With the help of Integrated PR, Cheech & Chong proved that they could still sell out massive theaters, casinos and stadiums with their dedicated fans across the US, Canada and Australia.
In November 2009, they announced their 2010 North American follow-up tour, GET IT LEGAL, partnering with the Marijuana Policy Project (MPP) to promote policy change through laughter. Integrated PR was once again hired to launch a national campaign in addition to an online campaign to help raise awareness about the tour.
urFRENZ
The independent film urFRENZ had the distinction of being one of the few narrative features selected to be in competition at the 2010 Slamdance Film Festival. Slamdance, which received over 5,000 submissions, took place January 21st – 28th in Park City, Utah.
Integrated PR was hired by writer/director Jeff Phillips and the team behind urFRENZ shortly before its world premiere at Slamdance 2010. Our firm’s sizable challenge was to create collateral materials, target significant media and industry to attend the debut screening, cultivate media and effective word-of-mouth for a completely unknown feature and introduce the film’s star, Lily Holleman, as well as the filmmaker (Jeff Phillips), to the industry and Sundance fest-goers.