Tommy Davidson & Celebrity Friends Host A Touch of Entertainment
June 2, 2010 by Monique Moss · 16 Comments
(Los Angeles, CA- June 2, 2010) Tommy Davidson is hosting an unusual, one-man art exhibit at the SoHo Gallery, 12350 Ventura Blvd., Studio City, CA 91604 on June 10, 2010, 5-8pm. Guests will watch renowned artist Hollenstein create an original work of vibrant colors and distinct lines which he will execute from the treads of his wheelchair. The Hollenstein-signature artwork will include hand prints of over a dozen celebrities and benefit Shane’s Inspiration, a children’s charity.
Other celebrity supporters scheduled to attend include Sterling Beaumon (LOST), Kate Linder (Young & The Restless), Lorna Scott (Wanted), Michael Papajohn (Transformers: Revenge of the Fallen), Lily Holleman (urFrenz), Michael Colyar (Last Comic Standing), Christopher Kennedy Lawford, Judy Tenuta and Matthew Borlenghi (General Hospital), among many others.
Hollenstein, a California native, became a quadriplegic after an accident when he was 25. With no desire to be seen as a victim, Hollenstein is dedicated to living to the fullest and using his disability in a way that it has not been before. Hollenstein’s artwork ranges from $1,600 – $4,800.
Sponsors for the event include BEHR, Basquiat Wine and Sushi Kingz and Monster Energy Drinks. Beneficiary charity, Shane’s Inspiration facilitates the growth and progress of playgrounds for children who are physically disabled to enjoy. For more information on his work please visit, http://www.tommyhollenstein.com/.
- Press Contacts: Monique Moss/Tara Romanella monique_asst@integrated-pr.com 323-446-8669 x2; 336.420.2654
ARE TELECOMMUNICATION GIANTS DRIVING DIGITAL CONTENT SALES?
April 30, 2010 by Monique Moss · 6 Comments
There are numerous factors driving the move toward digitization – the conversion of traditional printed words into electronic formats – beginning with consumer demand. As digital reading devices become more affordable as well as easier to use, digital content becomes simpler to access. Consumer attitudes are evolving nearly as quickly as advances in digital technologies which aim to perfect the process that allows any laptop or mobile device to be “transformed” into a virtual e-reader.
While digitization of books opens up new avenues of strategic partnership, perhaps nothing lends itself more to collaboration than mobile telecommunications companies. While the popularity of e-book readers is steadily increasing, there are many people, including industry heavyweights, who believe that the growth of simple, dedicated devices used to read books electronically, may not be sustainable without advanced mobile technology. For example, more than 12 million e-books have been downloaded by the 18-month old Stanza e-reader iPhone application, which converts a cell phone into a small-screen e-reader.
It is a given that one of the biggest challenges for the entire digital reading market has been the price of these new devices ($189 – $829) plus the cost of digital content ($2.99 – $14.99), which in a perfect world is delivered via wireless modem (e.g., $30 monthly for iPad 3G connectivity). Considering the necessary delivery mode, major telecommunications companies are beginning to develop their own digital readers or, at the very least, exclusive access to specific partners (for high-speed connectivity) as is the practice with “smart phone” applications. It is logical, many believe, that smart phones and 3G data networks will become the most important drivers of digital content sales. Eventually, we may see the e-reader without two-way connectivity go the way of the eight-track tape player.
The availability of choices the e-book consumer has today is staggering. Each of the leaders – the Kindle, iPad, Sony Reader, Barnes and Noble Nook and PC – offers its own set of strengths and weaknesses. While one offers the ultimate portability, another allows for interactivity. Nevertheless, there is a vast and growing supply of increasingly savvy online users who are adept at operating multiple devices and can maneuver easily through free content, no matter the device. The answer may lie in consumers operating multiple devices with an integrated content flow from platform to platform: the right e-reader device for the corresponding end user with appropriate content for the specific electronic platform and/or device.
Differential rates of digital adoption by certain demographics require a need to explore both the various platforms on which readers can access content and the way segmented audiences’ prefer to consume content. The challenge, then, is finding the most efficient ways in which traditional and non-traditional publishers can reach consumers effectively while providing the widest variety of content at competitive prices in a fluctuating marketplace. Integrated technologies are allowing the consumer to access content efficiently (e.g., Kindle released a free application for MAC users to turn their laptop into an e-reader last month). Digital content consumption may vary from one demographic to another, dependent on need, usability, access and preference but the fluidity of digitization is opening creative channels to a multi-pronged approach – which includes strategic combination of publicity and marketing tactics – impacting diverse, segmented audiences toward increased book sales.
For more, email: monique@integrated-pr.com
COPS 4 CAUSES Honors American Heroes w/ SRO Fundraiser at Laugh Factory: Tommy Davidson Headlines
April 14, 2010 by Monique Moss · Leave a Comment
Cops 4 Causes, a leading non-profit organization of law enforcement officers, responded to the news of the tragic deaths of Marine Sgt Major Robert J. Cottle (LAPD Metropolitan Division/SWAT officer) and Lance Cpl Rick J. Centanni (son of Santa Ana Police Sgt Jon Centanni) with a benefit tribute honoring both men at the Laugh Factory in Long Beach on Thursday, April 8, 2010. Tommy Davidson served as headliner, Frasier Smith MC’d and stellar performances were donated by Bret Ernst, Aries Spears and Bryan Callen.
LAPD Police Chief Charlie Beck and LBPD Chief Jim McDonnell, along with Long Beach Fire Department Chief, showed unified support along with 600 guests for a most worthy cause. LAPD SWAT and the Marines had static display vehicles parked for the community to see and enjoy. Partnering organizations selflessly donating services included LAPD Metropolitan Division, Los Angeles Police Protective League, Long Beach Police Dept. , the Santa Ana Police Dept. and the Laugh Factory Long Beach.
$11,000 was raised to establish the “Robert J. Cottle Returning Veterans Hero LAPD SWAT and the Marines had static display vehicles parked for the community to see and enjoy. es Fund” and “Rick J. Centanni Fallen Heroes Scholarship,” according to Cops 4 Causes President, Christopher T. Landavazo.
To donate or learn more about the nonprofit organization: http://cops4causes.org/index.asp
Daymond John’s “THE BRAND WITHIN: From Birth to the Boardroom” due April 15
March 22, 2010 by Monique Moss · 33 Comments
According to the U.S. Census Bureau, every day nearly 2, 500 people go into business for themselves. Their firms account for 78% of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?
THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM (DOP Publishing, ISBN 978-0-9825962-1-0) by Daymond John, founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK, is the second nonfiction book in the best-selling “Display of Power” series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experience in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
Daymond John is widely recognized as a branding and marketing authority in the ever-changing urban/pop culture marketplace. He describes the evolution of a brand – from its generic inception to its watermark – and offers expert commentary on iconic personal “brands” ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.
Back flap endorsements include gems from Jim Cramer, Donny Deutsch, Mark Burnett, Kim Kardashian, Barbara Corcoran and Kevin O’Leary among others. THE BRAND WITHIN, co-authored by Daniel Paisner who is credited with nine New York Times nonfiction bestsellers, is a dynamic roadmap to growing a successful brand.
For more go to: www.daymondjohn.com
Presales: http://www.amazon.com/Brand-Within-Power-Branding-Boardroom/dp/0982596219/ref=sr_1_4?ie=UTF8&s=books&qid=1266609892&sr=8-4
The OCTOPUS Theory, the Bridge between Digital & Traditional Books
March 20, 2010 by Monique Moss · 2 Comments
By the end of 2010, it is estimated nearly 10 million Americans will be reading books digitally. Whether it’s the Kindle, Sony Reader, iPAD, B&N Nook or a laptop that uses an app which coverts it to an e-reader, the digitization of books is here. As experts in public relations representation of a wide range of authors and as a firm known for effectiveness in helping titles reach bestseller status, we are now incorporating new strategies in our marketing campaigns.
The fluidity of the digitization of publishing encompasses layered strata of issues – from content to technology – evolving at an alarming speed. Just as e-books enlist both content and multimedia to reach the reader, the survival of books—both nonfiction and fiction—is best approached with a multi-pronged strategy that identifies the targeted consumer, the most suitable delivery mechanism for particular content and the promotional bridge that connects the two.
The multi-pronged OCTOPUS Theory that will perpetuate consumption of books – in traditional format as well as new media—includes:
Obligation to publish across multiple platforms
Cost-effectiveness of print on demand (POD) publishing
Technological syncing of digital content readable over multiple devices
Orchestration of direct communication between authors and readers
Pricing structure regulation for digital and print content
Uniform availability of content and e-readers at competitive prices
Strategic combination of publicity and marketing tactics
To speak with Monique Moss or learn more, email monique@integrated-pr.com
Got Shakespeare & Twain? Not Like This You Don’t!
March 19, 2010 by Monique Moss · Leave a Comment
Critically acclaimed educational publisher Gleeditions LLC has just launched its highly anticipated digital literary product line at Gleeditions.com (GLEE-dishuns). The culmination of years of hard work by dedicated scholars and innovative IT professionals, Guided Literary Etext Editions are a groundbreaking way to engage with classic texts.
Starting with three popular favorites—William Shakespeare’s Macbeth and The Tempest, and Mark Twain’s The Adventures of Huckleberry Finn—the site’s content, rich literary editions, are designed to promote close reading and critical thinking skills. Each interactive Gleedition features an acclaimed edition of the primary text, plus:
• Comprehensive, original annotations for Plot, Setting, Character, Vocabulary, Themes/Issues, Style, and Voice/Point of View
• Background in Brief contextual information—both historical and literary–
including maps, timelines, family trees, performance history (when applicable)
• Hyperlinked Index and Glossary, as well as Key-Word Search function
• Vivid imagery from celebrated sources (e.g., Royal Shakespeare Company)
This eco-friendly alternative to traditional texts is also extremely cost-effective and practical. At only $9.95 per month and accessible from any computer or WiFi-enabled device, Gleeditions are like getting seven texts in one—for a fraction of the price. “This is terrific work . . . very easy to use, clear, and deeply informed,” says Professor James Kincaid of USC.
Take a test drive at Gleeditions.com and discover an amazing new way to interact with and understand the world’s greatest literature. http://www.gleeditions.com/
B&N’s newly named CEO says “Digital Books are the Key to our Future”
March 18, 2010 by Monique Moss · 1 Comment
The world’s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business. Lynch, 39, joined the bookseller a little over a year ago as president of its website, Barnes & Noble.com.
As many of us believe, the digitization of books — fiction and nonfiction — is key to its survival and clearly, a vital part of the changing landscape of publishing. Combine this with consumer preference as the driving force fueling the evolving book business and it’s logical that B&N would promote a technological savant from within to helm the entire company.
to read more on this topic, go to: http://www.latimes.com/business/la-fi-barnes-noble19-2010mar19,0,3703405.story
Tommy Davidson spreads holiday cheer to the less fortunate
December 28, 2009 by Monique Moss · 2 Comments
On December 24th, Tommy Davidson and Chelsea Gilligan (Miss Teen California 2009), lead a group of progressive Angelenos going to the PATH Homeless Center, located at 340 N. Madison Ave in Los Angeles, to spread holiday cheer to the less fortunate. They took toys and assorted beauty products for kids & thier moms. Terrific turnout with half dozen photogs and live remote at 5:55 pm on the highest watch part of evening newscast. Totally cool event – we started a tradition AND made a difference in the lives of numerous families!