B&N’s newly named CEO says “Digital Books are the Key to our Future”

March 18, 2010 by Monique Moss

The world’s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business. Lynch, 39, joined the bookseller a little over a year ago as president of its website, Barnes & Noble.com.

As many of us believe, the digitization of books — fiction and nonfiction — is key to its survival and clearly, a vital part of the changing landscape of publishing. Combine this with consumer preference as the driving force fueling the evolving book business and it’s logical that B&N would promote a technological savant from within to helm the entire company.

to read more on this topic, go to: http://www.latimes.com/business/la-fi-barnes-noble19-2010mar19,0,3703405.story

Bookmark It