Now Hiring Freelance Graphic/ Wordpress Designers
March 27, 2010 by Stacey Pokluda · 6 Comments
At Integrated PR, we’re looking for a few select graphic designers to hire for various projects who also have experience working with Wordpress. This means that you must be familiar with PHP and CSS programming. If you think your stuff will blow us away, please submit samples of your work to stacey@integrated-pr.com.
Do you REALLY know how to market yourself online?
March 27, 2010 by Stacey Pokluda · 1 Comment
Did you know that you can link your Facebook and Twitter account? Did you know that there is an app that allows only certain things you Tweet to post on Facebook? Did you know that if you are a business, celebrity or brand, you should have a Fan or Business Page rather than a personal profile page? Did you know that a profile on Facebook is only allowed 5,000 friends? Did you know that you can link your Facebook & Twitter pages to your YouTube account?
If you are an actor, comedian, musician, business, guru, service or product and you are not taking advantage of all the internet has to offer, maybe you should watch this video.
At Integrated PR, we understand how to leverage the power of social media as a viral marketing tool and we build campaigns that reach targeted demographics.
Why is Twitter important?
Twitter is a RELATIONSHIP building tool. it is meant to generate exposure for your website and your other online entities and to engage in 2 way communication with your followers. If you are a guru in a certain area, it can help establish you as an expert in your field and extract benefits from a core group of influencers who are relevant to your business. It’s about networking with the right Twitter users… talk to them, spread their links, give them feedback, support their content. BE A PARTICIPANT IN YOUR TWITTER EXPERIENCE.
Do you have a YouTube channel?
The secret to success on YouTube is the power of the subscriber. The more subscribers you have the more people get to see your video via their subscriptions window. A flip cam should be an essential part of your tool box for creating short form viral videos.
Did you know that you can create playlists in YouTube? The advantages of creating playlists are so that you can gather clips into a targeted niche so that viewers can find related content quickly and easily without having to search for the individual items themselves. Furthermore, you can gather your own videos by relevance, or as part of a series. For example, you might have your performance clips in a separate playlist than your video blog.
We create customized campaigns to help you build and manage your online presence. Feel free to contact stacey@integrated-pr.com to schedule a meeting to discuss what might be best for you.
Need more Twitter followers?
- We create Twitter contests to offer incentives to followers
- We pitch Twitter influencers with items relevant to their interest
- We get other users recommending their followers to follow you
- We teach you how to use Twitter to engage in conversation and network with the right Twitter users
- We create events such as Twitter Q&A, with numerous tweets leading up to as well as encouraging followers to retweet, in order to encourage conversation and increase interest and awareness
Need more Facebook Fans?
- Connecting your Facebook site to other social platforms, such as Twitter, YouTube and Flickr, as well as your website will increase exposure
- We create contests that include participation
- We can target specific demographics based on location and interests
- We encourage fans to share photos, videos and post comments
Need more YouTube subscribers?
- We target content by account type (Director, musician, comedian, guru)
- We work with you to create short form viral videos on a regular basis
- We set proper categories and tags for videos
- We create niche-targeted playlists
- We promote videos with YouTube email and bulletins
- We leave video comments & responses on other user’s clips
- We join or create YouTube groups
- We chat in the streams about you
Below are some additional services that we provide as part of our campaigns:
- SEO
- Link Building
- Blog commenting
- Create posts in Social Bookmarking Sites (i.e. Digg, Reddit, Mixx, StumbleUpon) that link to MySpace, Facebook & Website pages
- Create discussions/ posts in Blog Discussion Forums & Groups with links and embedded videos to online media, videos social media sites and website
Did you know that you can link your Facebook & Twitter pages to your YouTube account?
Daymond John’s “THE BRAND WITHIN: From Birth to the Boardroom” due April 15
March 22, 2010 by Monique Moss · 33 Comments
According to the U.S. Census Bureau, every day nearly 2, 500 people go into business for themselves. Their firms account for 78% of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?
THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM (DOP Publishing, ISBN 978-0-9825962-1-0) by Daymond John, founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK, is the second nonfiction book in the best-selling “Display of Power” series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experience in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
Daymond John is widely recognized as a branding and marketing authority in the ever-changing urban/pop culture marketplace. He describes the evolution of a brand – from its generic inception to its watermark – and offers expert commentary on iconic personal “brands” ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.
Back flap endorsements include gems from Jim Cramer, Donny Deutsch, Mark Burnett, Kim Kardashian, Barbara Corcoran and Kevin O’Leary among others. THE BRAND WITHIN, co-authored by Daniel Paisner who is credited with nine New York Times nonfiction bestsellers, is a dynamic roadmap to growing a successful brand.
For more go to: www.daymondjohn.com
Presales: http://www.amazon.com/Brand-Within-Power-Branding-Boardroom/dp/0982596219/ref=sr_1_4?ie=UTF8&s=books&qid=1266609892&sr=8-4
The OCTOPUS Theory, the Bridge between Digital & Traditional Books
March 20, 2010 by Monique Moss · 2 Comments
By the end of 2010, it is estimated nearly 10 million Americans will be reading books digitally. Whether it’s the Kindle, Sony Reader, iPAD, B&N Nook or a laptop that uses an app which coverts it to an e-reader, the digitization of books is here. As experts in public relations representation of a wide range of authors and as a firm known for effectiveness in helping titles reach bestseller status, we are now incorporating new strategies in our marketing campaigns.
The fluidity of the digitization of publishing encompasses layered strata of issues – from content to technology – evolving at an alarming speed. Just as e-books enlist both content and multimedia to reach the reader, the survival of books—both nonfiction and fiction—is best approached with a multi-pronged strategy that identifies the targeted consumer, the most suitable delivery mechanism for particular content and the promotional bridge that connects the two.
The multi-pronged OCTOPUS Theory that will perpetuate consumption of books – in traditional format as well as new media—includes:
Obligation to publish across multiple platforms
Cost-effectiveness of print on demand (POD) publishing
Technological syncing of digital content readable over multiple devices
Orchestration of direct communication between authors and readers
Pricing structure regulation for digital and print content
Uniform availability of content and e-readers at competitive prices
Strategic combination of publicity and marketing tactics
To speak with Monique Moss or learn more, email monique@integrated-pr.com
Got Shakespeare & Twain? Not Like This You Don’t!
March 19, 2010 by Monique Moss · Leave a Comment
Critically acclaimed educational publisher Gleeditions LLC has just launched its highly anticipated digital literary product line at Gleeditions.com (GLEE-dishuns). The culmination of years of hard work by dedicated scholars and innovative IT professionals, Guided Literary Etext Editions are a groundbreaking way to engage with classic texts.
Starting with three popular favorites—William Shakespeare’s Macbeth and The Tempest, and Mark Twain’s The Adventures of Huckleberry Finn—the site’s content, rich literary editions, are designed to promote close reading and critical thinking skills. Each interactive Gleedition features an acclaimed edition of the primary text, plus:
• Comprehensive, original annotations for Plot, Setting, Character, Vocabulary, Themes/Issues, Style, and Voice/Point of View
• Background in Brief contextual information—both historical and literary–
including maps, timelines, family trees, performance history (when applicable)
• Hyperlinked Index and Glossary, as well as Key-Word Search function
• Vivid imagery from celebrated sources (e.g., Royal Shakespeare Company)
This eco-friendly alternative to traditional texts is also extremely cost-effective and practical. At only $9.95 per month and accessible from any computer or WiFi-enabled device, Gleeditions are like getting seven texts in one—for a fraction of the price. “This is terrific work . . . very easy to use, clear, and deeply informed,” says Professor James Kincaid of USC.
Take a test drive at Gleeditions.com and discover an amazing new way to interact with and understand the world’s greatest literature. http://www.gleeditions.com/
B&N’s newly named CEO says “Digital Books are the Key to our Future”
March 18, 2010 by Monique Moss · 1 Comment
The world’s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business. Lynch, 39, joined the bookseller a little over a year ago as president of its website, Barnes & Noble.com.
As many of us believe, the digitization of books — fiction and nonfiction — is key to its survival and clearly, a vital part of the changing landscape of publishing. Combine this with consumer preference as the driving force fueling the evolving book business and it’s logical that B&N would promote a technological savant from within to helm the entire company.
to read more on this topic, go to: http://www.latimes.com/business/la-fi-barnes-noble19-2010mar19,0,3703405.story
BRIAN POSEHN: To Release New Album ‘Fart and Wiener Jokes’ in April
March 11, 2010 by Stacey Pokluda · 55 Comments
Los Angeles – Comedian/actor Brian Posehn (“The Sarah Silverman Program”) will release his brand new stand-up album, Fart And Wiener Jokes, on April 27th via Relapse Records.
Fart And Wiener Jokes, the follow-up to his is Live In: Nerd Rage debut, was recorded at various live gigs across the US during 2009. The record will also include two musical tracks, “More Metal Than You” and a cover of the Kenny Rogers classic “The Gambler”. Posehn recorded these songs with the help of a number of “metal” all-stars including Scott Ian (ANTHRAX), Jamey Jasta (HATEBREED, KINGDOM OF SORROW), Mark Morton (LAMB OF GOD), John Tempesta (EXODUS, THE CULT), Russ Parrish (STEEL PANTHER), and more. Fart And Wiener Jokes is set for an April 27th North American release date, May 3rd internationally, and is available for pre-order at Relapse.com.
Additionally, Posehn will be headlining shows throughout the country. He is currently booked for multiple shows in Tampa, Indianapolis, Irvine, Phoenix and Grand Rapids. Posehn will also co-headline the 2010 Relapse Records SXSW showcase along with metal legends VOIVOD on March 17th in Austin, TX. A listing of confirmed dates and cities can be found below.
2010 Tour Dates:
March 17 – Austin – Red 7 (as part of the Relapse Records 2010 SXSW Showcase)
April 15-17 – Tampa – The Improv
April 22-24 – Indianapolis – Cracker’s Comedy Club
April 29-May2 – Irvine – The Improv
May 7-8 – Phoenix – Tempe Improv
May 20-22 – Grand Rapids – Dr. Grins
# # #
Contact: Stacey Pokluda
323-446-8669 ext. 1
Stacey@integrated-pr.com
Check out Brian Posehn on “LIVE! From the Future… with Stuart Paap!” on theStream.tv
March 10, 2010 by Stacey Pokluda · Leave a Comment
Watch This Episode on www.theStream.tv
This is online TV at it’s best! Very funny show complete with songs like “My Vagina is a War Zone” and the game “Horror or Porno.” Great interview with Brian Posehn to talk about his role on THE SARAH SILVERMAN PROGRAM and his new CD, “Fart and Wiener Jokes” due out on April 27th from Relapse Records.
Attention all Comedians! Spike TV is looking for undiscovered comedic talent to Host a new late-night talk show
March 4, 2010 by Stacey Pokluda · 2 Comments
Spike TV has announced that it will launch a nationwide search to find undiscovered comedic talent for a new late-night talk show. The series is being developed and executive produced by Thom Beers of Original Productions (“The Deadliest Catch,” “Ice Road Truckers,” “Ax Men” and “Monster Garage”).
The new late-night entry will differ from the typical late-night chatter of movie stars and politicos and will see out ordinary people doing extraordinary things. The host search will focus on the same types: undiscovered comedic talent who mirror the regular, everyday guys the show will target.
Casting directors will scour the country and hold open calls in New York, Chicago, Atlanta, Los Angeles, and Dallas (times and dates tbd), seeking two males who appear to be in their late twenties to mid-thirties. The perfect candidate will have a likeable, regular-guy appeal with inherent comedic talent. Candidates selected will be flown to Los Angeles for a screen test with network executives.
For more information, contact Erin Tomasello erin@metalflowersmedia.com and include contact info, name, age, location and a link to stand-up.