Daymond John’s “THE BRAND WITHIN: From Birth to the Boardroom” due April 15
March 22, 2010 by Monique Moss · Leave a Comment
According to the U.S. Census Bureau, every day nearly 2, 500 people go into business for themselves. Their firms account for 78% of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?
THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM (DOP Publishing, ISBN 978-0-9825962-1-0) by Daymond John, founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK, is the second nonfiction book in the best-selling “Display of Power” series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experience in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
Daymond John is widely recognized as a branding and marketing authority in the ever-changing urban/pop culture marketplace. He describes the evolution of a brand – from its generic inception to its watermark – and offers expert commentary on iconic personal “brands” ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.
Back flap endorsements include gems from Jim Cramer, Donny Deutsch, Mark Burnett, Kim Kardashian, Barbara Corcoran and Kevin O’Leary among others. THE BRAND WITHIN, co-authored by Daniel Paisner who is credited with nine New York Times nonfiction bestsellers, is a dynamic roadmap to growing a successful brand.
For more go to: www.daymondjohn.com
Presales: http://www.amazon.com/Brand-Within-Power-Branding-Boardroom/dp/0982596219/ref=sr_1_4?ie=UTF8&s=books&qid=1266609892&sr=8-4
The OCTOPUS Theory, the Bridge between Digital & Traditional Books
March 20, 2010 by Monique Moss · Leave a Comment
By the end of 2010, it is estimated nearly 10 million Americans will be reading books digitally. Whether it’s the Kindle, Sony Reader, iPAD, B&N Nook or a laptop that uses an app which coverts it to an e-reader, the digitization of books is here. As experts in public relations representation of a wide range of authors and as a firm known for effectiveness in helping titles reach bestseller status, we are now incorporating new strategies in our marketing campaigns.
The fluidity of the digitization of publishing encompasses layered strata of issues – from content to technology – evolving at an alarming speed. Just as e-books enlist both content and multimedia to reach the reader, the survival of books—both nonfiction and fiction—is best approached with a multi-pronged strategy that identifies the targeted consumer, the most suitable delivery mechanism for particular content and the promotional bridge that connects the two.
The multi-pronged OCTOPUS Theory that will perpetuate consumption of books – in traditional format as well as new media—includes:
Obligation to publish across multiple platforms
Cost-effectiveness of print on demand (POD) publishing
Technological syncing of digital content readable over multiple devices
Orchestration of direct communication between authors and readers
Pricing structure regulation for digital and print content
Uniform availability of content and e-readers at competitive prices
Strategic combination of publicity and marketing tactics
To speak with Monique Moss or learn more, email monique@integrated-pr.com
Got Shakespeare & Twain? Not Like This You Don’t!
March 19, 2010 by Monique Moss · Leave a Comment
Critically acclaimed educational publisher Gleeditions LLC has just launched its highly anticipated digital literary product line at Gleeditions.com (GLEE-dishuns). The culmination of years of hard work by dedicated scholars and innovative IT professionals, Guided Literary Etext Editions are a groundbreaking way to engage with classic texts.
Starting with three popular favorites—William Shakespeare’s Macbeth and The Tempest, and Mark Twain’s The Adventures of Huckleberry Finn—the site’s content, rich literary editions, are designed to promote close reading and critical thinking skills. Each interactive Gleedition features an acclaimed edition of the primary text, plus:
• Comprehensive, original annotations for Plot, Setting, Character, Vocabulary, Themes/Issues, Style, and Voice/Point of View
• Background in Brief contextual information—both historical and literary–
including maps, timelines, family trees, performance history (when applicable)
• Hyperlinked Index and Glossary, as well as Key-Word Search function
• Vivid imagery from celebrated sources (e.g., Royal Shakespeare Company)
This eco-friendly alternative to traditional texts is also extremely cost-effective and practical. At only $9.95 per month and accessible from any computer or WiFi-enabled device, Gleeditions are like getting seven texts in one—for a fraction of the price. “This is terrific work . . . very easy to use, clear, and deeply informed,” says Professor James Kincaid of USC.
Take a test drive at Gleeditions.com and discover an amazing new way to interact with and understand the world’s greatest literature. http://www.gleeditions.com/
B&N’s newly named CEO says “Digital Books are the Key to our Future”
March 18, 2010 by Monique Moss · Leave a Comment
The world’s largest bookseller said Thursday that it was replacing Chief Executive Steve Riggio with William Lynch, the head of its online division, in a move many saw as a sign that the company was embracing the changing nature of the book business. Lynch, 39, joined the bookseller a little over a year ago as president of its website, Barnes & Noble.com.
As many of us believe, the digitization of books — fiction and nonfiction — is key to its survival and clearly, a vital part of the changing landscape of publishing. Combine this with consumer preference as the driving force fueling the evolving book business and it’s logical that B&N would promote a technological savant from within to helm the entire company.
to read more on this topic, go to: http://www.latimes.com/business/la-fi-barnes-noble19-2010mar19,0,3703405.story