Allen Edwards Announces National Product Launch on ShopNBC
August 23, 2009 by Melinda Manos
Beauty icon and creator of the Farrah Fawcett layered cut Allen Edwards is launching his amazing hair product collection Shear Force nationally on prime time at ShopNBC in September. The 13 product collection features brand new technology and delivery systems. The Deep Moisture Shampoo is created with Shear Force’s exclusive Marula oil, ripe harvested from the African fruit tree and Moringa Seed. Known as a miracle oil, Marula penetrates deep to help heal, imparting antioxidant protection for strong, youthful shine. Other Shear Force hair products include Deep Thermal Treatment Conditioner and Thickening Spray Mist. The brand is positioned for men and women of all ages and hair types and is currently available at Allen Edwards Salons and at www.allenedwards.com.
And, rolling out later this year on ShopNBC, Edwards will launch a phenomenal hair extension line with “Deal Or No Deal’s” ultra popular #13, Leyla Milani. Edwards and Milani developed the line together and will introduce the products in an infomercial. “Leyla Milani is one of the most beautiful women that I’ve ever met and her hair has the potential to make her the next Farrah Fawcett,” states Edwards. “Women all over the country love to be sexy and every woman deserves that. The easiest way is to start with your own hair, and get that Leyla Milani look”
Allen Edwards has demonstrated his expertise on more than 1,000 television appearances including “The Oprah Winfrey Show,” “Entertainment Tonight”, “Regis”, “Access Hollywood” and “Split Ends” on The Style Network. He continues to work his magic at his two salons, the Allen Edwards Salon + Spa in Santa Monic and Woodland Hills, California, remaining at the core and cutting edge of the business of hair and image. The Santa Monica location was just voted the #2 in America on Salon City Magazine’s “HOT 100 List”.
All SHEAR FORCE products are PABA free and color safe. Most are paraben free. From the force of nature comes the SHEAR FORCE of beauty — Yours!
Contact: Melinda Manos
melinda@integrated-pr.com
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