What is Integrated PR?
July 18, 2009 by Stacey Pokluda
We started this company with the philosophy that the future of PR lies in social media and that there is more to a brand than just a website. It’s important for celebrities and established companies to harness and remain in control of their brand, just as it is important for new companies and rising stars to establish theirs.
There is a shift happening in the way we communicate and the way that we receive our news & information… that shift is called Social Media. It consists of Twitter, Facebook, MySpace, LinkedIn and all of the hundreds of others. Social media not only consists of social networking sites, but also review sites, blogs, video and photo sharing sites, wikis, forums and micro-blogs.
Social media allows brands (both people and products) to have two way communication with their audience. It is an exciting time for media and marketing as we are in an era of a technology transition. About 111 million people use search engines on a regular basis. There are more than 100 million blogs and millions more users of social media networking sites, podcasts, video sharing sites, RSS feeds, bulletin boards, Twitter groups, wikis and countless other modes of interaction. Once messages become unrestrained on the web, there are thousands of people who are forwarding your message.
PR professionals are quickly learning that to be relevant and effective in this new era, one must make learning technology a required skill set. Ideally, your PR professional should either be proficient in social media or work hand-in-hand with a social media specialist to build a strategic campaign that is monitored regularly.
Related articles:
Five Social Media & PR Measurement Trends to Watch in 2009
Social Media: The Ashton Kutcher Effect
Stop talking, start listening: celebrities, social media, and your brand
